Aarón Mendoza was born in CD. Juárez, Mexico. He studied at the University of Texas at El Paso, where he received a BFA majoring in graphic design and painting. He relocated to Seattle in January of 2006. Recently, he established a visual brand for Simply Measured, a local up-and-coming social media measurement startup. He has also worked for White Space Healthcare Marketing and Brandation Global Design (previously Foundation Design), as well as contracting all over the Puget Sound.